How to Use Social Media to Make Your Brand Stand Out

April 11, 2017

Let’s face it, social media is an important part of marketing your business. With millions of people on social media, it can feel difficult to stand out from the crowd and easy to get lost in the noise. But there are easy ways to make your brand stand out using social media marketing, and improve your bottom line. Follow these tips and your brand will shine for all the right customers on social media.


How to Make Your Brand Stand Out With Social Media Marketing

Use visuals and video

The future of social media revolves around visuals and video. The biggest social media marketing trend of 2017 is video and it’s one of the best ways to make your brand noticeable on social media. Why? People get tired of just reading text all the time. Video gets more and more popular every year, and new features like Facebook Live Video are being pushed by the platform to appear at the top of everyone’s feeds. Buffer Social states that more than 80% of all consumer internet traffic will be online videos by 2020. Start now to make sure that your brand gets noticed using video and quality visuals.


Be social on social media

Some brands miss this important step when trying to improve their social media marketing. However, getting social and engaging with your ideal audience on social media is social media marketing 101. If you want your customers to engage with you on social media, you need to engage with them too. Posting online promotional messages and not engaging with your ideal audience is a good way to get going no where with your social media marketing campaign. But getting social, actually going in and engaging with your current and potential online audience, will improve your numbers and make you stand out from the crowd in no time.


Follow the data and adjust accordingly

The insights provided by major social media platforms such as Facebook and Instagram, are valuable tools to help you see what’s working and what’s not on your brand’s social media accounts. Remember, not everyone likes the same stuff you do. Which is why it’s important to post a variety of different types of images and see what works and what doesn’t. Adjust your strategy accordingly to give your audience more of what they want. The more you give them what they want, the more they will engage with and promote your brand. The data provided by analytics from social media platforms will help you know what work and what doesn’t. Use it to your advantage so this thing called social media isn’t so random anymore.  


Be Genuine

The best way to get people to notice you on social media is to be genuine with your audience and with your posts. Posting the same promotional messages as every other business is a great way to get lost in the crowd. But posting genuine messages that humanize your brand will get you more engagement and more love from an online audience. Social media marketing with a genuine touch will help your brand grow on social media instead of getting pushed aside.


Successful social media marketing is not as easy as it sounds. More than just posting for the sake of posting, a social media campaign requires strategy to be successful and make your brand stand out online. Social media marketing requires time and skill to be successful. Which is why The Refined Agency might be the perfect fit for your brand. From social media marketing services to quality visuals that your audience will love, our focus at The Refined Agency is to see your brand grow your online presence through quality social media marketing.  


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