The Future of Social Media: Visuals and Video

May 2, 2017

Considering how quickly technology changes these days, it’s only natural that we should find ourselves asking what the future holds next. When it comes to social media marketing, new platforms and techniques like videography happen quickly. Many small business owners are left wondering what’s going to happen next, and how their business will be able to keep up with the times. So what does the future have in store for social media, videography, and other internet marketing strategies?


The Future of Social Media


Visuals in Social Media Marketing

Visuals and graphics have always been more popular, and gained more engagement, than text on social media. We are a visual society, which is why platforms like Instagram and Pinterest are so successful. Effective social media marketing can no longer ignore the visually based platforms or the fact that images get significantly more attention than posts with text alone. In fact, Facebook posts with images see 2.3x more engagement than posts without images. 74% of social media marketers use visual assets consistently, and for good reason because people are more likely to remember relevant information found online if that information is paired with an image.   


Video Social Media Marketing Services

In case you haven’t heard by now, video is already dominating the social media marketing space this year. HubSpot reports that “video content will represent 74% of all internet traffic” by the end of 2017. While this may seem like an astonishing number, the experts are expecting that number to rise to 80% by 2020. This trend makes sense because 4x as many customers want to watch a video about a product or service rather than read about it. In 2016, consumers were craving more video. In 2017, social media marketers are delivering. If your brand isn’t on the video marketing bandwagon yet, 2017 is the best time to make your move to social media video marketing services.


The future of social media marketing is clear. Visuals and videos will dominate the landscape of the most successful social media marketing campaigns. Having a social media marketing team with talent in videography and creating unique visuals that actually grab attention will be essential. When it comes time to hire a social media marketing agency, don't waste your time with a company that doesn’t do videography and have a focus on social media marketing with visuals. Contact The Refined Agency to learn more about our social media marketing and social media video services in Las Vegas, NV.


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