4 Social Media Marketing Tools Every Business Needs

May 9, 2017

By now you know that social media isn’t just a potential marketing campaign, it is a necessary one. Every business that wants to grow and get known needs to be present on social media. The following are a few social media tools every business needs if they want to run a successful social media for business campaign.

4 Social Media Marketing Tools Every Business Needs


Social Media Management Tool

There are many options for scheduling your social media posts out ahead of time. It is a good idea to pick one and start scheduling so your social media management is done even when you’re not around. From Buffer to Hootsuite, find the social media scheduling tool that works best for you and your business. You won't have to worry about consistency when the scheduler will keep the posts coming out before, during, and after business hours, and some even know when to post at the best times of day for your audience.


Link Shortener

Some social media platforms have a character limit. Other social platforms don’t automatically shorten links to make your posts look cleaner. When you need to shorten your link for social posting, Bit.ly is the answer you’ve been looking for. Not only will Bit.ly shorten long and clunky URLs, you can also customize your shortened link to look even cleaner. For example, the URL link to our latest blog is: https://www.therefinedagency.com/single-post/2017/05/01/The-Future-of-Social-Media-Visuals-and-Video


The shortened Bit.ly link looks like this: http://bit.ly/socialvisualsvideo


Graphic Design Tool

Let’s face it, we’re not all great at graphic design or know how to work Photoshop. However, visuals are incredibly important to run a successful social media campaign, and they aren’t going anywhere. If you don't know how to operate the complexities of Photoshop, there are other (less expensive) online tools that can help you create quality graphics for all your social media platforms. One recommended tool for creating easy graphics online is Canva, which can create graphics for both web and print design - even if you don't have a background in design.


Social Media Plan

No social media campaign will successfully run without a plan of action put in place. What is your business trying to achieve with social media? What are your expectations? Who is your ideal audience? All of these questions will need to be answered before you can create a successful social media campaign for business. Plan out your social posts ahead of time, and create social media calendars to keep track of posts to be scheduled. Create a plan and stick to it, and you will see your social media presence improve.


Social media for business is necessary in this digital age we live in. But there are tools to make social media marketing faster, easier, and better for your business. From social media management tools to graphic design, and everything in between, if you can’t do it yourself, there is most likely a social media tool that can get it done for you. Become familiar with the social media tools listed above and keep searching for other tools that will make your social media business marketing a little bit easier.


If you are struggling to come up with an effective social media campaign, don’t want to bother learning new social media tools, or are just too busy running your business to get it done, call on a social media marketing company in Las Vegas to get it done for you. You can bet that The Refined Agency will create a social media campaign that is both effective and refined, and good for your business too.


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