When social media marketing is beginning to take up too much time for your business, you know it’s time to bring in help to keep your social media growing. But the question often comes down to what kind of help is best for business - an in-house employee or a social media marketing agency. Here are a few reasons why hiring a social media marketing company might actually be better for business.
Why Social Media Marketing Agencies are Better than Employees
Social media companies know what they’re doing - it’s their whole business
While it may seem more cost effective to hire the next door neighbor’s 17-year-old kid at minimum wage, you really don’t know because that kid may or may not know what they are doing. There is a big difference between using social media for pleasure and using social media for business. Hiring a young, inexpensive employee to operate your social media in-house is risky because they usually have no experience using social media for business. While they may know the ins and outs of social media for personal use, they’ll have to figure out how that translates to marketing your business. A social media marketing company, on the other hand, has the experience and expertise to get it done right the first time.
Hiring an agency is more cost effective
It’s not just about bringing in the experts that will show you results faster. There are many other factors that will make a contracted social media marketing company more cost effective in the long run. Factors such as office space, time spent hiring and rehiring, a salary that will likely increase, payroll taxes and health insurance all contribute to long-term cost of hiring in-house employees. Plus, there is a potential tax write-off if you hire a social media agency for marketing your business.
Access to a team of experts
Hiring an agency not only means access to one expert that knows how to use social media marketing for business. It means access to a team of experts whose entire job it is to monitor and promote your business’ social media. Instead of paying one employee to run social media for a designated time per week, you can hire a team of social media experts that will always keep a close eye on your social media accounts.
Access to social media tools and tricks
Social media marketing companies spend a lot of time finding the best tools and tricks to use for each social media campaign. As agencies, they are able to spend more money getting access to the best tools and spend more time finding the best social media tricks for their clients. Some of the best social media marketing tools cost money that individual business don't want to spend. Hiring a social media agency will give you access to these social media tools without having to spend extra money or time finding the best ones.
When your business is growing and you know it’s time to take social media marketing up a notch, it's time to delegate. If you are considering whether to hire an in-house employee or a social media marketing agency, remember the above benefits of hiring a social media company and think about what is best for your business model. If you are looking for a social media marketing company to take over your business’ social media, contact The Refined Agency to promote your brand and refine your story on social media.