Experts in social media photography and videography know how to take an Instagram-worthy picture. Let’s face it; their pictures are often better, get more attention and reach more people than your typical Instagram photo. But why are they better at getting more social media engagement and reach? It’s not just about skill taking photos. Here are a few reasons why you should leave your social media photography to the professionals.
Why Professional Photography Matters in Social Media Marketing
Professionals know when and how often to post to social media
Posting too often or too little on social media will affect your engagement levels. You can create the best picture in the world, but if you post it at the wrong time, it won't get the engagement it deserves. Social media agencies know how to play the social media game to get your best posts the biggest chance for exposure.
Social media marketing agencies understand how social media works with photography
The experts at social media agencies, taking professional pictures for their clients, know the best way to get those photos on social media for the most engagement. From hashtags to wording, social media agency photographers understand how to utilize social media and photography together to get the best results for your marketing efforts.
Professional photographers know how to take good pictures
The experts should know this because that is why they are considered professional at their job. As photographers, they should be able to take better pictures than the amateurs. And social media agencies with an emphasis on professional photography and videography know just how important good pictures are. It’s not just about lighting to get an Instagram-worthy picture (but that’s a good place to start!). There are many tricks to the trade that will take an okay looking scene and make it a beautiful photograph.
If you think it’s time to stop attempting to take pictures of your business that just don’t turn out well, then consider calling a social media marketing agency with a focus on photography and videography for social media. Leave your photography and social media marketing to the professionals, and you will get a lot more bang for your buck - plus a lot more love on Instagram.