ICYMI: The next big social media marketing thing is here. We’re talking videos, influencers, and events. And if you aren't using the latest social media marketing strategies, here are a few reasons why video, influencer and event marketing matter for your business.
Social Media Marketing: Videos
Video marketing is already here, and it's been making a huge splash in the social media world for the past couple years. By 2020, online videos will make up approximately 80% of all online consumer traffic. In 2016 alone, over 500 million hours of video were watched on YouTube. Now that’s a lot of video that your business should be contributing to.
Social Media Marketing: Influencer Marketing
Influencer marketing is social media’s newest marketing tool that helps businesses target the right kind of customer, for a potentially bigger return. Forbes explains that what businesses get for influencer marketing is “targeted exposure to the right kind of consumer, one who is already interested and will likely pay attention.” The most successful influencer marketing campaigns align the right influencer with the right product for their audience.
Social Media Marketing: Events
If your business does a lot of events, now is the time to start using that to your advantage to create better and more buzzworthy events through social media marketing. From engaging with the right audience for your event to promoting your event in the right places on social media to get more attention, there are lots of strategies to get your event from a one-time occurrence to a social media recurring happening.
We already know that social media marketing isn't going anywhere. But now we know what the next biggest things are in the social media marketing world, and it’s time our businesses start using these new social media campaigns strategically. If you are interested in getting your business or brand involved with social media marketing but just don't know where to begin (or still don't understand exactly what social influencer marketing is) don't fret! The Refined Agency is a local Las Vegas social media marketing agency, with a touch of elegance and a special focus on video, influencers and event marketing. Contact The Refined Agency to learn more about how our social media company is on the cutting edge of social media marketing.