Social Media Myths Busted: Social Media is Free Marketing

July 11, 2017

Does it cost money to create a social media page for business? No. Does it cost money to market that social media business page effectively? Yes. Social media platforms like Facebook and Instagram are free for the user. But for the business trying to reach that user, social media marketing is most definitely not free. So it's time to stop treating social media marketing like a free marketing strategy and start viewing it like the essential marketing strategy that it is.


Social Media Myth: Why Social Media Marketing isn’t Free


There are over 40 million active business pages on Facebook, according to the latest social media marketing statistics. 4 million of those business pages pay for advertising. Why? Facebook’s organic reach from business pages has declined, with less than 2% of your potential Facebook audience reached through organic posts alone. Simply put, the more money you use on advertising, the more reach you get.


It's not just about reaching more people with your social media posts. It's about creating the right posts to reach the right people. This takes a special set of skills that not every business owner, or their assistant, has. To create the right posts and the best content for your brand, money needs to be spent on more than just the right social media platform. Money should be spent on creating the right content too.


Social media is free. Social media marketing is not. If you want your business to start reaching the right users through social media marketing, it’s time to start investing the right amount of money into the right social media strategies. Consider hiring a social media agency with a refined touch to get your social media marketing back on track.



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