What is Social Influencer Marketing and Why Does it Matter?

July 19, 2017

By now you may have heard of social influencer marketing. And you may have heard that it is the next big thing to happen to social media marketing. But you still don’t know exactly what social influencer marketing is, and why it matters for your business.

What is Social Influencer Marketing?

It is best to explain “social influencer marketing” by defining each word within that term. An influencer means someone who influences others. Those who carry this influence on social media are called social influencers. Utilizing these people for strategic online marketing is called “social influencer marketing.” From celebrity endorsements to Instagrammers with thousands of followers, there are many ways to use social influencer marketing.


Why Does Social Influencer Marketing Matter?

You may be thinking that social influencer marketing is great, but not right for your business. However, if your ideal audience is already following a social influencer online, and their message aligns with your brand messaging approach, it might just be the best investment for your business. In every industry, there is an online audience connecting with social influencers. These people can bring your business more attention from the right audience, more followers and engagement on social media, more people to your website, and more people potentially buying your product or service.


To learn more about social influencer marketing and how it can help your Las Vegas business, contact The Refined Agency. The Refined Agency is a boutique social media and event marketing agency located in Las Vegas, Nevada.



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