Events can offer businesses so much more than potential foot traffic or attendance numbers. From social media marketing to sales, events can boost numbers across the board. To make events work for your business marketing strategies, audience engagement is essential. Using event marketing can help keep your audience stay engaged with your brand before, during, and long after your next event. The following are a few tips to follow the keep engagement going.
Before the Event
Create a Facebook event & Twitter hashtag
One of the best ways to share your upcoming event with your ideal audience is to use social media to your advantage. Create a Facebook event and promote it. Create an event hashtag and brand it on everything to get the conversation going across all social platforms.
Post about your event consistently and with engaging content
It's not just creating an event page and hashtag that will get your event noticed on social media. Success involves posting about your event with the branded hashtag consistently and with engaging content. Give people the opportunity to see your event by keeping it fresh in the news feed.
Publish a blog post or press release
If you have a blog, posting about your upcoming event is the perfect way to get it online, and not just on social media. If you don't have a blog on your website, consider writing a press release and pushing it out on free and paid online platforms.
During the Event
Keep the event fun
No one wants to attend a boring event, so make sure you keep it fun and engaging for your specific audience. Remember that it is your audience's preferences that matter. Include activities and opportunities for engagement throughout the event.
After the Event
Thank attendees for coming to your event with engaging social media posts
Every event should be followed with a kind-hearted “thank you” to your guests who attended. When using social media, make this post special with creative content such as a video or image.
Ask for feedback from your audience
People love to talk, especially when they get the chance to express their opinions. One way to keep the conversation going online, and spark continued engagement, is to ask for feedback from your audience.
Keep the memories alive
Use the throwback Thursday hashtag or the flashback Friday hashtag to post photos throughout the weeks following the event. Post old pictures and maintain engagement by tagging attendees.
If you are considering event marketing to boost your business, hire a professional to get it done right and help you reach your maximum potential audience. The Refined Agency specializes in social media and event marketing, helping you get more business in an elegant fashion.