By now you know what social influencer marketing is, but do you know who are successfully using it for their business? Many marketers are already using social influencer marketing to help their business stand out from the crowd.
Who is Using Social Influencer Marketing?
According to the latest stats, 86 percent of marketers used influencer marketing in their campaign in 2016, with many expected to double their investments this year. The beauty of social influencer marketing is their many different campaigns that will be better for different businesses. Anything from a social media shoutout to a sponsored blog post can be considered social influencer marketing. The companies most successful at using social influencer marketing are using it creatively to work within the constraints of their business and the best ways to reach their audience.
Should I be using Social Influencer Marketing?
Many small to midsize businesses question if influencer marketing is right for them. While thinking about the Kylie Jenner’s of the world they forget that every industry has its own set of influencers. Making influencer marketing work for your business means finding the right influencer for your audience. And if you find the right influencers, your business can generate an average of $6.50 or more for every $1 invested.
Every business, no matter the size or industry, can successfully use social influencer marketing. To ensure that your business gets it right, consider hiring a boutique social media marketing agency that specializes in influencer marketing. The Refined Agency might just be the right agency for your business.