By now we all know that event marketing matters, and it can be used to improve social media marketing strategies, but do you know how to use social media to boost your next event? Social media marketing can take your event marketing to the next level when done correctly. Here are a few tips to using social media to promote your next event and reach more people.
Social Media Tips to Better Promote Your Next Event
Create highlight reels and videos from past events
Show everyone what they’ve been missing by not showing up to your past events by posting an engaging highlight reel of pictures. Take it to the next level by creating a video of past events and use these posts to thank everyone for attending and begin promoting upcoming, similar events.
Use Facebook ads strategically
Social media is free, using social media marketing effectively costs money. Using Facebook ads strategically for your event marketing can improve attendance by getting your event in front of the right online audience instead of just your followers.
Post photos of attendees during and after the event
Keep the party going by posting images of the event during and after. Ask people to tag themselves and their friends to get everyone active on your page. Afterall, people love pictures.
Create an event hashtag
Keep your event easy to find online by creating and using an event hashtag. Use this hashtag on all event related posts across all social media platforms to keep it consistent.
Events can take your social media marketing to the next level. And social media can be used to help your event marketing reach more people than ever before. Both marketing strategies complement and elevate one another, which is why both marketing strategies should be used for businesses looking to grow. Contact The Refined Agency to learn more about the beautiful bond between event marketing and social media marketing, and how both can be used to improve your business.